School Enrollment Initiative

Issue

In June 2021 East Los Angeles College hired North Star Alliances to lead a community outreach campaign targeting local, prospective students. The goal was to raise awareness about the college’s offerings, including its programs and supportive resources, in an effort to boost enrollment after many students dropped out at the onset of the COVID-19 pandemic.

Solution

East LA College is the largest college in the Los Angeles Community College District, with 14 communities in its primary service area. As a result, NSA understood that developing a nuanced, strategic approach was necessary to effectively outreach to prospective students in such a wide geographical region. Key tactics from NSA’s strategy included:

• Individuals who had some level of a previous experience with East LA College – reconnected and re-engaged them. 
• Developing messaging materials about the college’s programs, support services, and other key information.
• Leading multi-pronged grassroots outreach efforts in the communities surrounding the college, calls to over 26,000 prospective students, and a SMS/text message campaign.

Results